Not since Polytechnics were allowed to become Uni's back in the 90s have I seen a marketing cock up as good as this. If anyone remembers (I really can't be bothered looking up links), in fact the story's probably an urban myth, but it's good anyway.
Once upon a time, when the Tories allowed Polytechnics to become Universities, every one of them needed a *makeover*. This consisted of a *mission statement*, new logo and new name. Consequently Manchester Poly became Manchester Metropolitan University. Preston Poly became The University of Central Lancashire etc., etc., etc.
Newcastle Polytechnic went down the same path and brought in a team of
"The City University of Newcastle on Tyne" they said. Errrr no I don't think so.
However - even better, I think anyway - is this one from Powergen's Italian branch (maybe). You can't beat that good old "Powergenitalia"
Thanks to Tom Watson MP for the link. Tom is one of the MPs who've started keeping blogs. Tom's a Labour member - but there is also Richard Allen, Lib Dem Member for Sheffield Hallam. Good on yer gents. I'll start a links section on the right when I get time. If there are any more of you out there - of ANY political persuasion - let me know and I'll link you.
If you bump into David Heyes MP - who I heppen to know is quite IT literate, ask him why he's not starting one. In fact, next time I see him in t'Willow, I'll put the suggestion to him myself.
No comments:
Post a Comment